Introduction and conceptual overview of location intelligence via visualization and analyses of geospatial data to enhance business insights and decision-making. Learn how location analytics can offer better insights and decision-making support for businesses by analyzing geo-referenced data with GIS application software such as ArcGIS Online. Explore and geo-enrich the location component of business data to perform market analysis, visualize demographic, customer, and competition data, and share analysis insights using engaging maps. Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risks.

This course is part of the Applied Business Analytics Certificate.